Who Is Abandoning Facebook?

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  • A new survey of more than 3,400 U.S. Facebook users finds that 44 percent of users ages 18 to 29 have deleted the app from their phones in the past year.
  • Overall, 26 percent have deleted the app.
  • 42 percent have taken a break of several weeks or more.

But what the survey does not measure may be just as significant.

  1. How many of those who left have switched to Facebook’s Instagram, WhatsApp or Messenger as their preferred communication channel?  All of those Facebook-owned alternatives are popular, especially outside the U.S.
  2. How many who left decided to come back to Facebook after some time off?  Facebook makes it a bit difficult to just delete an account Sort of like trying to drop your cable provider or a credit card.

Source: Facebook exodus…

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