Artificial Intelligence and Web Design

ai

Hello, World. I am your web designer…

Recently, I read an article about using artificial intelligence (AI) for the instructional design of courses. Initially, that frightened me. First of all, it might mean less work for instructional designers – which I have both been and run a department working with them. Second, it’s hard for me to imagine AI making decisions on pedagogy better than a designer and faculty member.

Of course, using AI for that kind of design is probably limited (at least at first) to automating some tasks like uploading documents and updating calendars rather than creating lessons. Then again, I know that AI is being used to write articles for online and print publications, so who knows where this might go in the future.

I just read another piece asking “Is Artificial Intelligence the Next Stepping Stone for Web Designers?” and, of course, my concerns are the same – lost jobs and bad design.

Certainly, we are already using AI in websites, particularly in e-commerce applications. But using AI to actually design a website is very different.

Some companies have started to use AI for web design. A user answers some questions to start a design: pick an industry or category (portfolio, restaurant, etc.), enter a business name, add a subtitle/slogan/brand, upload a logo, enter an address, hours of operation, and so on. The AI may offer you a choice of templates and then in a few clicks, the basics of the site are created.

This is an extension of the shift 20 years to template-driven web design. Now, it is based on machine learning techniques with human intervention at the initial stage by providing their desired information and probably again after the site is created to fine-tune.

I do a lot of designs in Squarespace and they are clearly using AI and machine learning to get you started. Do you still need human intervention? Absolutely. Does the human need to be a “designer”?  Clearly, the goal is to allow anyone to do a good job of creating a website without a designer.

In my own work, I still find many people need someone with experience and training to create the site, but they can oftentimes maintain it on their own if the updates are simple. I have also had clients who with just a few clicks have completely wrecked their websites. And there is no Cntrl-Z or Undo button to put it back together again.

AI will change – dare I say revolutionize – many industries and design is certainly on the list. When AI can make the process more efficient, I am all for it, but I stu=ill like the human factor in any design project.

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