Farewell Facebook Analytics

Facebook Analytics, which was a standalone tool available at facebook.com/analytics, will not be available after today, June 30, 2021.

This month I looked at the reports and exported the charts and tables for several of my accounts. Honestly, I did not find it very useful.

Why did they decide to retire this tool? They say it is part of “an initiative to consolidate business tools.” There are other “measurement products” that can give you some insights and data analysis capabilities. (The Insights sections of Facebook Pages and Instagram Profiles remain.)

Other built-in tools to use:

Facebook Business Suite enables you to manage your Facebook and Instagram business accounts, if you have those type, and can show you detailed insights about your audience, content and trends, though this tool may not be available to you yet.
If you use ads, the Ads Manager lets you view, make changes and see results for all your Facebook campaigns, ad sets and ads.
Events Manager can help you set up and manage Facebook Business Tools like the Facebook pixel and the Conversions API, and reports actions taken on your website, in your app and in your physical store.

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