New Year, New Look

Image by Tumisu from Pixabay

A new year is a good time to update your website. A new year is not a reason to update but it is one of those times when you think about new things for the future, resolutions, and all that. Plus, every site should be reviewed and renewed on a regular basis.

WordPress offered an article about signs that it is time to update. I don’t think most sites need a full site redesign which can be costly and time consuming. If you’re using WordPress, Squarespace, or any of the popular providers, it is possible to select a new template and apply it with a minimum of revision.

Here are some considerations that you might not have considered.

How fast does your site load? It’s easy to test your speed using a free tool like PageSpeedInsights, which can reveal underlying design issues.

How’s your branding? You have branding, right? Has your branding changed?

Is your site good on mobile devices? Did you know that more than half of global internet traffic now originates from a mobile device (
BroadbandSearch). Using responsive design means the site will scale to different device screen sizes. Most new sites have that built-in but if your site is older ut older sites probably aren’t really mobile-friendly.

You site really should be “secure” by now. That means rather than having http in fron t of the URL, it has httpS protocol. Visitors who see that warning that the site is “insecure” in their browser can stop people from going any further. Google and their Chrome browser will even drop your search engine opimization. (More on HTTPS and SSL as it relates to WordPress websites.)

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.