Visual Designers

Image by Firmbee from Pixabay

Most times when I tell someone that I worked as a visual designer, they tell me that they don’t know what that means. “What do you do?” (I would get the same reaction when I said I was working as an instructional designer.)

Here is one way to approach answering about visual design.  I saw a posting on Google’s job site for a visual designer and it includes things like knowing user-centered design principles, producing high-quality visuals from concept to execution across many platforms. Google puts visual designers in with other UX jobs. They look for people who can collaborate with fellow designers.

Having worked on developing and designing “digital experiences” (e.g., websites), and graphic design (e.g., typography, layout, and art direction) and design tools like Figma, Sketch, Adobe Suite, etc.

I know a designer who originally was a motion designer specializing in Flash and working on commercials, animations, logos and branding packages. He still works on things like that sometimes (though no more Flash) but he works on much more.

Some jobs are quite specific. For example, a posting for a Senior Visual Designer on the Fitbit Device Software team will work on

Most times when I tell someone that I worked as a visual designer, they tell me that they don’t know what that means. “What do you do?” I would get the same reaction when I said I was working as an instructional designer.

Here is one way to approach answering about visual design.  I saw a posting on Google’s job site for a visual designer and it includes things like knowing user-centered design principles, producing high-quality visuals from concept to execution across many platforms. Google puts visual designers in with other UX jobs. They look for people who can collaborate with fellow designers.

Having worked on developing and designing “digital experiences” (e.g., websites), and graphic design (e.g., typography, layout, and art direction) and design tools like Figma, Sketch, Adobe Suite, etc. 

I know a designer who originally was a motion designer specializing in Flash and working on commercials, animations, logos and branding packages. He still works on things like that sometimes (though no more Flash) but he works on much more.

Some jobs are quite specific. For example, a posting for a Senior Visual Designer on the Fitbit Device Software team, you will work with a team of

Most times when I tell someone that I worked as a visual designer, they tell me that they don’t know what that means. “What do you do?” I would get the same reaction when I said I was working as an instructional designer.

Here is one way to approach answering about visual design.  I saw a posting on Google’s job site for a visual designer and it includes things like knowing user-centered design principles, producing high-quality visuals from concept to execution across many platforms. Google puts visual designers in with other UX jobs. They look for people who can collaborate with fellow designers.

Having worked on developing and designing “digital experiences” (e.g., websites), and graphic design (e.g., typography, layout, and art direction) and design tools like Figma, Sketch, Adobe Suite, etc. 

I know a designer who originally was a motion designer specializing in Flash and working on commercials, animations, logos and branding packages. He still works on things like that sometimes (though no more Flash) but he works on much more.

Some jobs are quite specific. For example, a posting for a Senior Visual Designer on the Fitbit Device Software team works with a visual, motion, and interaction designers on smartwatches, trackers, and a smart scale. That’s not typical web or graphic design experiences. They will need to “weave space, typography, color, iconography, and texture together to help people successfully navigate products.

Visual design is hard to define because it is many things. I also taught visual design and it was a very full syllabus. 

Mood Boards

In web design, a mood board is a collection of features such as fonts, images, icons, and other UI elements that help to define the artistic direction of a project.

Marketers and web designers sometimes use mood boards to pitch creative concepts to their clients and as part of their branding strategy.

The first time I saw one, it actually reminded me of the bulletin boards some people had in their bedrooms in high school and college. This visual presentation is a collage of images, text, and samples of objects based on a topic. Why “mood board”? Because it is used to convey a general idea or feeling about a particular topic. They may be physical or digital.

Mood boards are also used in the creation of videos and films. Digital mood boards are often digital and can include animated gifs and video clips. It can illustrate sets and locations, a color palette, characters, costumes, or almost any aspect of the film. Also known as production design books for film and television, they often are a way of visioning set design, graphic design, or set decoration.

The biggest difference in how mood boards are used is more about who uses them than about the content. A color palette can be used by a set decorator, production designer, web designer, graphic designer, or director.

Examples and More
https://maze.co/blog/mood-board-examples/
https://www.bouldencreatives.com/10-powerful-mood-boards/
https://www.canva.com/learn/make-a-mood-board/