What is user experience and what does a UX designer do?
You are interacting with this site now. That is user experience. When you’re in a brick-and-mortar store, the way things are organized, laid out on the floor, and on the shelves are all UX. An employee asks you “Did you find all you were looking for today?” Were there signs to get you where you wanted to go? Were stuck in line waiting to check out? All of these things have comparable UX concerns for a website or app.
Spending your time on a site clicking around, frustrated, or digging for some contact info so you can get some help, that’s not ideal for anyone.
Enter the UX designer whose job is to make sure the site is a seamless experience for the user. UX designers a re not web designers, though they would interact with them and have some similar skills.
While a web designer build the framework of the site and a graphic designer is charged with making the site look good, the UX designer is responsible for optimizing how the site functions.
UX designers also work with the marketing team making sure what goes to the public and the feedback that comes from them makes both sides of the screen happy.
UX designers work with many team members. (Though we should note that with a small design company one or two people might do multiple jobs.)
Some jobs that are clearly on the UX designer’s menu, such as analyzing marketing data about customers and conducting surveys, focus groups, or other research to see how people use the site and their opinions.
A new year is a good time to update your website. A new year is not a reason to update but it is one of those times when you think about new things for the future, resolutions, and all that. Plus, every site should be reviewed and renewed on a regular basis.
WordPress offered an article about signs that it is time to update. I don’t think most sites need a full site redesign which can be costly and time consuming. If you’re using WordPress, Squarespace, or any of the popular providers, it is possible to select a new template and apply it with a minimum of revision.
Here are some considerations that you might not have considered.
How fast does your site load? It’s easy to test your speed using a free tool likePageSpeedInsights, which can reveal underlying design issues. How’s your branding? You have branding, right? Has your branding changed? Is your site good on mobile devices? Did you know that more than half of global internet traffic now originates from a mobile device (BroadbandSearch). Using responsive design means the site will scale to different device screen sizes. Most new sites have that built-in but if your site is older ut older sites probably aren’t really mobile-friendly. You site really should be “secure” by now. That means rather than having http in fron t of the URL, it has httpS protocol. Visitors who see that warning that the site is “insecure” in their browser can stop people from going any further. Google and their Chrome browser will even drop your search engine opimization. (More on HTTPS and SSL as it relates to WordPress websites.)