Farewell Facebook Analytics

Facebook Analytics, which was a standalone tool available at facebook.com/analytics, will not be available after today, June 30, 2021.

This month I looked at the reports and exported the charts and tables for several of my accounts. Honestly, I did not find it very useful.

Why did they decide to retire this tool? They say it is part of “an initiative to consolidate business tools.” There are other “measurement products” that can give you some insights and data analysis capabilities. (The Insights sections of Facebook Pages and Instagram Profiles remain.)

Other built-in tools to use:

Facebook Business Suite enables you to manage your Facebook and Instagram business accounts, if you have those type, and can show you detailed insights about your audience, content and trends, though this tool may not be available to you yet.
If you use ads, the Ads Manager lets you view, make changes and see results for all your Facebook campaigns, ad sets and ads.
Events Manager can help you set up and manage Facebook Business Tools like the Facebook pixel and the Conversions API, and reports actions taken on your website, in your app and in your physical store.

Should You Use Stock Photos?

(Image by Gerd Altmann from Pixabay) 

I was reading an article about using stock photos. In this case, it was about hotel property websites but the ideas apply to most commercial websites.

I’m not a fan of using stock photos. For many clients, the cost is an issue, but there are other reasons not to use them.

There are a good number of royalty-free photo sites online. The contributors are often professionals but even the amateurs are generally quite good. Pixabay is one of those sites.

Stock photos can be generic and impersonal. They may represent your industry but not your brand.  The fees for using a local professional photographer to shoot photos specific to your business may be cheaper and better suited to your brand. Be sure you are buying all the rights to the images and that they won’t be reused – possibly on a competitor’s website.

Original photography is always the best option because it is specific and because there are no issues with rights. DO NOT grab images found on the Internet that are not identified as royalty-free and get into trouble that will co$t you.

Orignal might even be photos the client can provide or may have a friend who is a good photographer. Another danger of stock photos is that since you don’t own exclusive rights, they may show up on other (competitor) websites.

Image by Bruce Emmerling from Pixabay

Some definitions:

Royalty-free image: When you buy a royalty-free image from a stock photo site, you can use it as many times as you like after you buy the license. Royalty-free images have no right to exclusivity, whereas other stock imagery categories may have this right.

Rights-managed image: For competitive reasons, the buyer may demand terms in their stock image license that prevent other entities from using the same photo. Rights-managed images may have fluctuating market value based on their size, exclusivity rights and usage.

Public domain: This category is free stock photos that you can use without buying a license. The free images that comprise this category have no usage limitations and generally do not require attribution.