The Real Estate Walkthrough Video

Last year was certainly a big year for streaming video. It came in the form of entertainment via Netflix and other services. It hit us as videoconferencing, via Zoom and other services, and included children attending their classes online. It increased on a personal level as we posted more video to Facebook, Instagram, YouTube and sent it live to friends and family using Facetime or any other service.

I helped a friend who is a new realtor use some video apps in order to show homes she was selling in live, “interactive” (by audio) walkthroughs with clients.

One NAR statistic she had seen said that 77% of realtors now use social media for their real estate business and video is a big part of that now.

Live video works with mobile devices quite well with the current technologies. The pandemic changed the way we use video online or live for a number of industries. Education gets a lot of attention, but it is certainly not the only place where live video grew exponentially.

My friend had only started showing homes in fall 2019, so when she was unable to walk with clients through homes or have open house events her agency said she had to get up to speed on using video tours.

One of my son’s sold his condo using 360-degree photo views back in 2017. It seemed like a big leap from the usual static photos I was used to seeing of homes. But video takes that idea much further.

My friend told me that the agency finds that live video results in more conversions to sales than even traditional video. That may seem counterintuitive since staged and edited video certainly looks more polished than live video. But live video creates more engagement. People tend to keep watching longer than archived video.

Post-pandemic will people still want video over an actually walk through a home? Probably not. But more and more, post-pandemic seems at least a year away and there will probably still be a market for virtual home tours, both archived and live, by the end of 2021 and beyond.

Something else she is now doing is archiving herself doing a “live” walking tour of a home. It looks live but, like “live on tape” television, it can be edited and cleaned up and reused.

Since I worked with her, I myself watched a virtual walkthrough of an Airbnb that we were considering renting. I much prefer that to static photos.


Sample Real Estate Home Walk Through Video

The Year in Social Media

social media
While lots of people online are making predictions about all kinds of things for the year ahead, I like to look back at the predictions that were made for the year that is ending. Did anyone get it right?

Clearly, the pandemic wasn’t on anyone’s radar in December 2019 although the first signs of it in China were starting to emerge then. That is the story of the year and it is hard to find any industry or sector that wasn’t affected by it.

I’m just looking here at social media which played a large role in not only the pandemic but also in the American Presidential election.

Social media has moved in the same way that the Internet itself has moved – from a social sharing place to a marketplace. Whether you are selling CBD oil or a candidate, social media (SM) is part of your strategy.

One prediction was that Facebook and other SM would get more expensive in 2020 was a safe bet. But the bigger story was the pressure on the big platforms (but especially Facebook) to control fake accounts, posts, news and its promotion.

Things still went viral but some controls were put in place, though more is needed. AI is playing a bigger role but human intervention and monitoring are still needed.

In January 2020, I read that worldwide there were 3.80 billion social media users. That was about a 9 percent increase (321 million new users) from the previous year. Globally, more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4 percent) over the past year.

Listing the top SM sites early in the year as (in order) Instagram, YouTube, Facebook, Twitter, TikTok, Pinterest. and Snapchat, is a numbers game and those rankings varied a bit throughout the year as earnings were reported to stockholders based on users and user growth.

I don’t see LinkedIn listed there but it certainly has a place in the more serious and business-oriented side of SM. LinkedIn advertising costs took a jump up in cost per click (CPC) when the platform released objective-based advertising back in early 2019. All the platforms have had to do similar things and Facebook was both publically called out for its ability to target ads very specifically and privately by marketers praised and

Another prediction was a further increase in using high-value video content. Facebook, IGTV and YouTube content in social marketing and the more subtle simple sharing of content certainly increased.

A much longer list (75 SM sites) might include some that you have never used or heard of and perhaps don’t even think of as SM, such as GoodReads, Flickr, Twitch, or ones that are foreign, like Skyrock in France.

And, of course, predictions for 2021…  like these from socialmediatoday.com

This was crossposted at Serendipity35

MORE
The Era of Anti-Social Social Media
Successful Social Media Content and Ideas in 2020