Careers in User Experience Design

Unless you work in UX or in automotive design, you might not think about the user experience inside your car. I recently wrote about automotive UX, but really most products, if not all products, have UX factors. That is why the job prospects for a career as a UX (user experience) designer look very good.

According to the most recent data from the U.S. Bureau of Labor Statistics, the median annual pay for Web Developers and Digital Interface Designers is $77,200. (Though of course, this can vary by level of experience and geographic location.) Unsurprisingly, this is a field that is expected to grow significantly in our digital-centric world. Demand for UX designers is expected to grow by at least 8% by 2029.

What is UX and what does a UX designer do?

Any time you interact with a product, a website, or app, that’s the user experience. 

If you go into a store and walk around unable to find what you want, that is a poor user experience. Are there signs to get you where you want to go? That’s navigation, not unlike the menu on a website or signage on a highway or in a theme park. 

The crossovers are many. Are you stuck waiting around just to check out at Walmart? What about checking out on walmart.com? Different tools but still UX.

A UX designer makes sure the product is straightforward to use, and that it’s a seamless experience for the consumer. But isn’t that what a web designer does? On a small site or for a small company, the two jobs might be combined, but they are separate jobs these days. 

The web designer builds the skeleton and skin of the site. The UX designer optimizes how the site functions, and the flow of the user experience. They absolutely should be working together. 

The UX designer also is involved in marketing, and often with other teams, clients, and customers.

Tasks might include:

  • Analyzing marketing data about customers.
  • Conducting surveys, focus groups, or other research to see how people use the site/app, and what they think.
  • Testing the UX in real time as a customer
  • Information architecture (maps or other organizational graphics) that shows how the site is laid out, and how the user moves through it.

People enter the field via a number of paths. Now, there are college courses and degrees in UX or software development or graphic design but the skills needed include not only computer skills, but data analysis, project management, and UX-design-specific training. Communication skills are also a major asset, given how much time UX designers spend collaborating with others. Non-degree devoted to UX design as online boot camps, training programs, and certification programs can teach the skills necessary to become a UX designer if a job does not require a degree.

Have you seen this very simple kind of UX survey somewhere?
Image by mohamed Hassan from Pixabay

Websites in a Pandemic

virus globe

Image by Alexandra_Koch from Pixabay

 

Everything has changed in the past three months because of the coronavirus COVID-19 pandemic. Besides all the changes in your day to day life, meetings and conferences disappeared, offices closed and in order to minimize contact with crowds, almost everyone has turned to online connections and work.

Many organizations have relied on their web teams to make changes to sites t handle new tasks, needs and perhaps greater traffic. Those changes vary greatly based on your business. I have spent most of my life in education and the rush to move learning online has been enormous. The local restaurant that had minimal or no online business (takeout, pickup, delivery) is suddenly needing all that in order to survive. The office that now has all its workers working from home needs more than email and chat.

Of course, surrounded by tragedy, every crisis provides opportunities for some. Not to focus on marketing and profit, I wonder what your web designers have been doing during this pandemic.

I have been working and teaching virtually part-time for 20 years and fully online for the past five years, so that hasn’t changed lately. What has changed is the needs of clients. Just based on my own work and what I hear from others, I suspect these things have been happening for many designers.

  1. Upgrading (or creating) online stores.
  2. Greater need for video, conferencing, demos, presentations, and videoconferencing tools.
  3. Intranet for organizations to do chats, file-sharing, remote scheduling tools.
  4. Lots of updates – hours of availability, alternative contacts…
  5. Changing marketing, ads, offers
  6. Monitoring your analytics for changes in patterns
  7. Offering updates via email newsletters, new pages, banners…

Of course, ideally, all this was in place BEFORE the pandemic and should be unavailable for everything from the employee who can’t get to work for the day or a week, weather closings, natural disasters, etc. But clearly, that has not been the case for many organizations.

What have you been doing with your web presence to cope with the pandemic?  Post a comment.

 

This post also appears at ronkowitzweb.blogspot.com