Making a Living As a Blogger

full frame shot of eye

Photo by Vladislav Reshetnyak on Pexels.com

Right off, it would be difficult to make a living just by blogging, although I’m sure a few people are doing it.

Some people who blog casually get seduced by their statistics. I know several friends who have websites and blogs and are rather obsessed with their web stats and analytics. They are always checking to see how many hits the site gets or what pages or posts are most popular or what search terms are being used to find them. Social media has encouraged this with Likes and Retweets and Reposts. Our smartphones love to send us notifications that someone has engaged with some piece of our content.

I do check my websites’ analytics occasionally. I have ten sites and blogs that I do, so it can’t be a very regular thing. I do like to look every few months to see what has been happening, but I also have clients that I do websites for and they are always interested in their stats.

I blog almost every day but it’s not my “job” – though it’s nice if someone clicks on an Amazon link that I use and buys a book or something and a few pennies drop into my account.

I got this alert about one of my blogs last December:

Your page is trending up
Your page clicks increased by more than 1,000% over the usual daily average of less than 1 click.

Possible explanations for this trend could be:

  • Modifications you did to your page’s content.
  • Increased interest in a trending topic covered by the page.

Of course, I was happy that people found this post from back in 2010 and are still reading it and hopefully enjoying it. Google’s “possible explanations” for this are both correct, as I did update the page that month and the topic of the solstice was probably trending across the web as we slipped into winter.

This post was inspired by my browsing Amazon to find a book for a friend who wanted to try to start a blog that would make money. I certainly don’t have a secret formula for that, but I did find a bunch of people who have written about blogging as a job. The idea of having “passive income” is very appealing – and probably quite difficult to do in any meaningful way. Still, give it a try. If you find the secret formula, let me know – then write the book.

 

Social Writing

writers-block

Image by Drew Coffman via flickr

I appreciate that in writing about “6 Underappreciated Skills for Social Media Professionals,” Evan LePage includes writing as one of those six.

If you do social media, you spend a lot of your time writing.  Short tweets and posts, captions and comments are all important – and not without skill and design when done well – tasks of a social writer.

The obvious writing task is blogging which is generally a kind of journalism, technical writing or an essay.

As the author points out, even our growing visual networks, such as Instagram and Youtube, require titles, tags and captions and those are all important factors to getting found online and pushing engagement.

I still have to point out to people that working online also requires a lot of reading. Students in my online graduate courses who are new to that kind of learning environment are often surprised (not happily) about the amount of reading and writing required to do well.

We are becoming more and more digital, but reading and writing are not going away, though they are evolving.