Web Design

We are lucky to be able to be very selective in our web design projects. We prefer to work with individuals and nonprofits to build attractive, low-cost sites that, when feasible, can be maintained afterward by the client.

We follow the latest Web standards and can incorporate social media and blogging capabilities into a site. Designs can use popular free and low cost platforms, such as WordPress, so that a client can have the freedom to do their own updates without requiring additional paid services or extensive web design skills. However, we also offer updating and maintenance services after the website is launched for those who need it.



Ken’s experience as a manager in Web Services at NJIT during the massive migration of hundreds of thousands of pages into a content management system, gave him a deep appreciation for simplicity and organization with a vision for future growth.

At NJIT,  he also helped create a number of academic websites for projects such as an eLearning Orientation site for students and the Design Advisor site for the NJ School of Architecture.


A fully customized site design made from scratch was done for the Gaetano Federici sculpture and art collections at federicicollections.com




Some clients have websites that have become outdated and need updating both in design and content. For the photographer Ellen Denuto, we redesigned her web content for two sites – one acting as a portfolio, the other allowing the commercial sale of her work.

With Ken also having a foot in the poetry and art worlds, we have worked with several writers and artists to create their websites to showcase their books, readings, workshops and gallery shows..

Catherine Doty is a poet, teacher, artist and cartoonist and her work-in-progress website has a design that will allow her to expand her initial content easily.

For the poet and artist Maria Mazziotti Gillan, we created three websites. First, her poetry website which has a custom design and is commercially-hosted.

She also wanted a complementary blog that was designed with a similar theme using Google’s Blogger with free hosting.

For her artwork, Maria wanted a completely different website that could showcase her art and offer it for sale.


Another poet, Laura Boss, needed a website at low cost and we created one using a modified WordPress design with free hosting.

A website for author and professor Jennifer Gillan was done using a selected design theme which was then customized to use the color palette, images and pages needed by the client to create a professional site for her publications and presentations. This is an example of a full-service site including hosting, a domain, web design, and maintenance.


The Paterson Literary Review (PLR) is a journal of poetry, fiction, and prose that has been in print since 1979, but only created its own web presence in 2013. The site was designed to allow for future archive expansion and a store offering back issues and related publications.

PLR is published by the Poetry Center at PCCC. The Center also wanted a new site and requested something that would complement the PLR site and yet be distinctive.

We maintain both the Poetry Center and the PLR websites.

For the non-profit Inner City Ensemble, a dance group for inner-city youth, we created their website by customizing a WordPress template to provide them with a site that allows them to now be their own “webmaster” and has no continuing hosting or maintenance fees for the organization.

Another non-profit web project was the site built for the New Jersey College English Association (NJCEA). Our initial design was hosted on Amazon Web Services built in HTML5 and CSS which was maintained by us. (The current version is not maintained by us and content has been transferred to a simple template site maintained by a member.)

Much of my interest and approach to web design comes from my personal web projects.

I have owned and maintained an electronic magazine and website for poetry since 1998 – Poets Online – along with the accompanying Poets Online blog.



My academic website at NJIT changes periodically as I use it for demonstrations in my design courses.

weekends in paradelle

personal essays at Weekends in Paradelle

Some of my personal interests have become websites, including one on environmental issues, another on language, a personal  poetry project and a place for my personal essays.

All of my own sites act as demo sites for clients. This always-changing demo Blogger site shows clients some design options and ways to customize and use them for a website, blog or combination of both.

web demo site

Blogger demo site


contact usIf any of these styles of design strategy fit your needs, contact us. about prices and options for your website.

Read some more of my thoughts on web design