Farewell Facebook Analytics

Facebook Analytics, which was a standalone tool available at facebook.com/analytics, will not be available after today, June 30, 2021.

This month I looked at the reports and exported the charts and tables for several of my accounts. Honestly, I did not find it very useful.

Why did they decide to retire this tool? They say it is part of “an initiative to consolidate business tools.” There are other “measurement products” that can give you some insights and data analysis capabilities. (The Insights sections of Facebook Pages and Instagram Profiles remain.)

Other built-in tools to use:

Facebook Business Suite enables you to manage your Facebook and Instagram business accounts, if you have those type, and can show you detailed insights about your audience, content and trends, though this tool may not be available to you yet.
If you use ads, the Ads Manager lets you view, make changes and see results for all your Facebook campaigns, ad sets and ads.
Events Manager can help you set up and manage Facebook Business Tools like the Facebook pixel and the Conversions API, and reports actions taken on your website, in your app and in your physical store.

Making a Living As a Blogger

full frame shot of eye

Photo by Vladislav Reshetnyak on Pexels.com

Right off, it would be difficult to make a living just by blogging, although I’m sure a few people are doing it.

Some people who blog casually get seduced by their statistics. I know several friends who have websites and blogs and are rather obsessed with their web stats and analytics. They are always checking to see how many hits the site gets or what pages or posts are most popular or what search terms are being used to find them. Social media has encouraged this with Likes and Retweets and Reposts. Our smartphones love to send us notifications that someone has engaged with some piece of our content.

I do check my websites’ analytics occasionally. I have ten sites and blogs that I do, so it can’t be a very regular thing. I do like to look every few months to see what has been happening, but I also have clients that I do websites for and they are always interested in their stats.

I blog almost every day but it’s not my “job” – though it’s nice if someone clicks on an Amazon link that I use and buys a book or something and a few pennies drop into my account.

I got this alert about one of my blogs last December:

Your page is trending up
Your page clicks increased by more than 1,000% over the usual daily average of less than 1 click.

Possible explanations for this trend could be:

  • Modifications you did to your page’s content.
  • Increased interest in a trending topic covered by the page.

Of course, I was happy that people found this post from back in 2010 and are still reading it and hopefully enjoying it. Google’s “possible explanations” for this are both correct, as I did update the page that month and the topic of the solstice was probably trending across the web as we slipped into winter.

This post was inspired by my browsing Amazon to find a book for a friend who wanted to try to start a blog that would make money. I certainly don’t have a secret formula for that, but I did find a bunch of people who have written about blogging as a job. The idea of having “passive income” is very appealing – and probably quite difficult to do in any meaningful way. Still, give it a try. If you find the secret formula, let me know – then write the book.