Sustainable Web Design

“If the Internet was a country, it would be the 7th largest polluter.”
— from the Sustainable Web Manifesto 

Using the Internet is bad for the environment?

It’s astonishing how much carbon is emitted due to Internet usage. Before I get into the why and how of that, let me say that there are so many benefits to having the Internet and people are so addicted to using it that we are not going to get people to stop using it. How long do you think it will take to get all the gasoline vehicles off the roads and shut down all the fossil fuel power plants?

Therefore, it makes sense to be more conscious and more sensible about how we do things online and its connection to the environment.

No-code website solutions like WordPress, Wix, et al, are very popular, templated, easy to use, inexpensive, and terrible for the environment. Look at which calculates the carbon scores for websites.

No-code websites are pre-packaged with almost all the functionality the designer thinks you might want to use. Most people don’t use all that functionality, which means it has a lot of unnecessary code and therefore emits more carbon.

start from scratch?

An article in Forbes magazine is about why web designers need to think about “sustainable web design.” The quote I started with -“If the Internet was a country, it would be the 7th largest polluter.” – comes from the Sustainable Web Manifesto. Designing a sustainable website isn’t easy for the average person. For example, to make cleaner, lighter code, you need to build from scratch. Even professional web designers use templates these days.

My Poets Online website was built from scratch, so I ran a test and the result is “Hurrah! This web page is cleaner than 84% of web pages tested.” That’s good. Next, I ran the test on this WordPress website, which is built from a template, and the result is “Uh oh! This web page is dirtier than 69% of web pages tested.” Not good.

What can I do to make it greener? Rebuilding it from scratch is unlikely to happen. I just don’t have the time. I have 11 of my own websites/blogs and I have six clients for whom I manage websites. Your best opportunity is to go green when you start a new website.

But there’s also the hosting. A hosting company that uses renewable energy to power its websites is better. I don’t know what WordPress uses.

You can use as little video as possible since they make a site slower and a bigger drain. The same goes for images. Smaller is better. Do you use a png that is 3500 pixels wide but resize it online to 400 px? Then just upload a 400 px version instead.

Remove unnecessary code. That is easier said than done and especially difficult for someone using templated sites. In fact, messing with the code may not even be possible. Squarespace hides the code pretty well and one reason is that you can change a line or two and wreck your entire site if you don’t really know how to code.

The first step in greener websites is educating designers. In my own informal survey of friends who have or design websites, I found that none of them knew what I meant by sustainable web design, and almost all of them could not tell me how a website pollutes.

Place-Based Learning


About 10 years ago, I read a book called Place-Based Education: Connecting Classrooms and CommunitiesPlace-based learning is an educational philosophy. It is also known as (or is related to) pedagogy of place, place-based education, experiential education, community-based education, education for sustainability and environmental education.

The term Place-based Education was coined in the early 1990s by Laurie Lane-Zucker of The Orion Society and Dr. John Elder of Middlebury College. Orion’s early work in the area of place-based education was funded by the Geraldine R. Dodge Foundation and I received a grant from the Dodge back then to do a project with a community and elementary school in New Jersey using this philosophy.

Here’s an excerpt of that book that gives you an overview. It was written by David Sobel, who teaches in the education department at Antioch University New England in New Hampshire.

Back when I was teaching in a middle school and working on that grant, I had used another book  by him, Mapmaking with Children.  It’s definitely related and concerned with having kids get a better “sense of place” for their community.

child's map

I’m a map fan and for me this is more than geography education. You can work with kids and start with mapping close to home in their known world. Then it can “zoom out” to nearby neighborhoods, bordering towns and beyond. I saw this as visual literacy and critical thinking.

I know that many educators use it along with community projects involving the environment or service projects. In the project I did for that grant, we had set one of the goals to be having every kid work with at least one parent closely and we did a day of field trips around the town and area with them,

I saw the mapping as way beyond a  social studies class. I had a lot of fun having students make maps of imaginary places and setting from books they were reading.

Place-based education is more aimed at solving community problems. It uses the students’ local community as one of the primary resources for learning – the unique local history, environment, culture, economy, literature, and art of a particular place. The community can be just the school grounds or the town.

You might zoom out later but at the start it is definitely better o zoom in on the community rather than national or global issues. Think global, act local.

Kids always liked that this was very much hands-on learning, project-based learning, and involved getting out of the classroom.

More recently I saw an article on place-based learning that got me thinking about this again. This idea of community as classroom and learning that engages students in solving real problems in the community is still very valid. Even more important to me is the idea of place.

You can easily imagine a nearby woods or river as a classroom for science. What about using it for writing poetry or for a math lesson? Getting away from just using textbooks and worksheets is probably more of a challenge for teachers than for students.

Sobel has kept the philosophy moving forward and he consults and speaks on child development and place-based education for schools. He has authored seven books on children and nature. Perhaps his best known book is Beyond Ecophobia.

That article mentioned above is by Bernard Bull and he suggests six starting points for using place including thinking beyond the “field trip (something that is often not feasible for teachers to consider these days anyway) and building a community network of groups and people in the community who own or work in places that align with the curriculum.

Place-based learning didn’t take a real grip on education when it first was promoted, but I think it has so many possibilities for dropping the many walls, literal and figurative, that hold back innovation in education.

And this is certainly an approach that parents can take with their kids, even if the schools are not willing to take on the challenge.

Original photo by Kenneth Spencer, enhanced by Dianne Lacourciere

Original photo by Kenneth Spencer, enhanced by Dianne Lacourciere via