So, You Want to Be a Social Media Manager

two people in a discussion with mobile phones

Photo by rawpixel.com on Pexels.com

You see ads for the position of Social Media Manager. You use social media every day.  Maybe you’re no designer or marketing expert, but could you be an SM Manager?

What are the job responsibilities? Of course, that varies based on the employer, but here’s a quick list of some common parts of the job.

  • Work with content creators, possibly a content manager, public relations and marketing teams. If this is a small organization, you might be a one or two-person “department” and some knowledge of photography, videography, image editing skills is a real plus.
  • Develop a social media strategy
  • Manage all social media tactics to leverage content, drive community engagement and ultimately increase key KPIs.
  • Probably you will manage the social media budget
  • You will capture quantitative metrics and provide analysis and insights using SM management and analytical tools (Salesforce, Hootsuite etc.) for listening, scheduling, engaging, and reporting.
  • Manage the social media content calendar
  • For that job interview and when in the position you will need to stay up to date
    on your industry, especially the social media trends of competitors.

Do you need a college degree? Depends on the employer. Some may accept previous SM experience in a company – not personal social media experiences, though that certainly will help you. There are very few people in social media with degrees in social media because there are very few social media degrees though there are related fields such as marketing.

You certainly need experience managing social media or relevant, digital marketing experience across social media channels including Instagram, Facebook, YouTube, Twitter, LinkedIn and Pinterest.

Crunching the Data When Your Post Goes Viral

Singer-songwriter Marian Call wanted to write about our changing relationship to work. She sent out a quick tweet to her followers asking what their first jobs had been before she went to sleep.

What were your first 7 jobs?   Babysitting, janitorial, slinging coffee, yard work, writing radio news, voice-overs, data entry/secretarial   — Marian Call (@mariancall) August 5, 2016

Call woke up to find her tweet had gone viral and she got replies from many people including some celebs like Buzz Aldrin (Dish washer, Camp counselor, Fighter pilot, Astronaut, Commandant, Speaker, Author) and Sheryl Sandberg (1. Babysitter -twice – Office receptionist, Salesperson in clothing store, Aerobics instructor, World Bank health team, Children’s Defense Fund).

Marian did not use a hashtag but tag emerged and that made it easier to see responses. Unfortunately, different versions were used and are still active, like #firstsevenjob or #firstsevenjobs and #first7jobs. And the query and tags also appeared in other networks like Facebook.

She was interviewed on the Make Me Smart podcast  and she explained that then needed a way to to crunch the data from all the Twitter responses.  She was contacted by the social product manager at IBM who had heard her interviewed and they put the data into their Watson supercomputer and then were able to produce an infographic of the data.

infographic

The data shown is interesting and shows commonalities across the world. Of course, we can’t manipulate the data or request other queries. Call said she would have preferred a spreadsheet she could sort and search.

This little exercise points out one flaw with Twitter and many other social sites – no easy way to pull user data and draw conclusions about it. There are paid programs and people who can do those things for you, but a free, built-in way to do those two tasks is not reality.  Most of our posts will not go viral, but even gathering the data from a normal social media campaign can be difficult.

Marian’s experience did get others to try their hand at the task without a supercomputer. One example is at blog.monkeylearn.com/analyzing-first7jobs-tweets-monkeylearn-r/