A new year is a good time to update your website. A new year is not a reason to update but it is one of those times when you think about new things for the future, resolutions, and all that. Plus, every site should be reviewed and renewed on a regular basis.
WordPress offered an article about signs that it is time to update. I don’t think most sites need a full site redesign which can be costly and time consuming. If you’re using WordPress, Squarespace, or any of the popular providers, it is possible to select a new template and apply it with a minimum of revision.
Here are some considerations that you might not have considered.
How fast does your site load? It’s easy to test your speed using a free tool like PageSpeedInsights, which can reveal underlying design issues.
How’s your branding? You have branding, right? Has your branding changed?
Is your site good on mobile devices? Did you know that more than half of global internet traffic now originates from a mobile device (BroadbandSearch). Using responsive design means the site will scale to different device screen sizes. Most new sites have that built-in but if your site is older ut older sites probably aren’t really mobile-friendly.
You site really should be “secure” by now. That means rather than having http in fron t of the URL, it has httpS protocol. Visitors who see that warning that the site is “insecure” in their browser can stop people from going any further. Google and their Chrome browser will even drop your search engine opimization. (More on HTTPS and SSL as it relates to WordPress websites.)
Everything has changed in the past three months because of the coronavirus COVID-19 pandemic. Besides all the changes in your day to day life, meetings and conferences disappeared, offices closed and in order to minimize contact with crowds, almost everyone has turned to online connections and work.
Many organizations have relied on their web teams to make changes to sites t handle new tasks, needs and perhaps greater traffic. Those changes vary greatly based on your business. I have spent most of my life in education and the rush to move learning online has been enormous. The local restaurant that had minimal or no online business (takeout, pickup, delivery) is suddenly needing all that in order to survive. The office that now has all its workers working from home needs more than email and chat.
Of course, surrounded by tragedy, every crisis provides opportunities for some. Not to focus on marketing and profit, I wonder what your web designers have been doing during this pandemic.
I have been working and teaching virtually part-time for 20 years and fully online for the past five years, so that hasn’t changed lately. What has changed is the needs of clients. Just based on my own work and what I hear from others, I suspect these things have been happening for many designers.
- Upgrading (or creating) online stores.
- Greater need for video, conferencing, demos, presentations, and videoconferencing tools.
- Intranet for organizations to do chats, file-sharing, remote scheduling tools.
- Lots of updates – hours of availability, alternative contacts…
- Changing marketing, ads, offers
- Monitoring your analytics for changes in patterns
- Offering updates via email newsletters, new pages, banners…
Of course, ideally, all this was in place BEFORE the pandemic and should be unavailable for everything from the employee who can’t get to work for the day or a week, weather closings, natural disasters, etc. But clearly, that has not been the case for many organizations.
What have you been doing with your web presence to cope with the pandemic? Post a comment.
This post also appears at ronkowitzweb.blogspot.com