White Space


The white space between the E and X creates a subtle arrow in this logo.


I just finished a new website and reviewing it with the client before launching I was pleased (and surprised) that she said, “I like that there’s a lot of white space.”

White space (sometimes called empty or negative space) is a component of graphic design that is used on a website. White space can lead the eye to what you want your users to see.

In page layout, illustration and sculpture, white space is often referred to as negative space. It is the portion of a page left unmarked: margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted.

The term comes from graphic design where printing processes generally use white paper. White space is not “blank” space but an element of design.

The balance between positive (or non-white) and the use of negative spaces is key to aesthetic composition.

The simplest form is margins between text and pictures that act as a buffer between your copy.

A good example of web white space is the Google search home page which uses a wide margin of white space that focuses attention on the search bar. It is still similar to its original design which then was in great contrast to the incredibly busy competing Yahoo! home page.


Defining True Creativity Through White Space in Graphic Design

Your Website Looks Outdated Because

Clip art – no longer a thing to do

Here is a summary of a dozen web design trends that are thought to be “outdated” in 2020 according to Web Design Relief.

Clip Art: Instead take original photos (even with your phone), purchase stock photos, or hire a freelance artist to create custom artwork.

Multiple Font Combinations: A mix of serif, sans serif, and decorative fonts looks busy and amateurish. Instead, stay with one font or font family.

Infinite Scrolling: This recent trend of having one multi-leveled page burned out quickly. there is value to having distinct pages (for linking, printing and other reasosn). The trend came because of mobile devices but can lead to slower loading time and cause visitors to give up on scrolling and never see the bottom content.

Autoplay: Users like control.

Separate Locations for main website content and mobile sites and blogs. An all-in-one website is more efficient and establishes a stronger brand identity.

Widgets: helpful, but can make it harder to navigate and can interfere with its functionality.

Splash Pages with a a logo, image, or message that launches your website but without content can cause visitors to leave before they even see your content.

Color Palettes with too many colors or even monochromatic (black and white and others).

Animations: are often not mobile-friendly and they just look old.

Default Themes are a good starting place but you don’t want your site to look like other sites (especially in your industry). A custom website is more expensive but a good designer can also hack a default theme to make it look more unique.

Contact: Giving out your email is a security risk and invites spam, so the newer trend is to use a contact form.

Customized Cursors And Scroll Bars that look like objects were a trend 20 years ago. Stick to the ones everyone is used to seeing..